Activate your energy
Shampoo packaging

The slogan "activate your energy"  is similar to the product name and aims to lower the age group of the target consumers.

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Just like the product strengthens hair, the mountains in the background also imply the strength. The lids are exposed when the bottles are in the boxes, as if the mountains are growing out of the packaging.

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The use of the animal holding the ginger brings the message about this special ingredient.

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